Archive for January, 2010
Google Trademark Guidelines
We’ve reported on several occassions about various insurance companies using Google’s name (their trademark) without permission.
This is becoming so common occurence, with the term “Google it” being referenced in TV advertising campaigns, and not forgetting Television programs and movies. The occurrence is barely worth mentioning, except to say that Google has a set of published Guidelines that define permissible use of their name or trademark.
The article is published at http://www.google.com/permissions/guidelines.html
It also contains a list of Google’s trademarked names, which is handy for anybody who trades with Google or provides associated or re-branded services, or just wants to make reference to the name Google, and is curious about their rights to use the Google name.
If in doubt, simply don’t use it!
Happy New Year - Welcome 2010
Happy New Year, and thanks for spending 2009 with us.
2009 saw some massive changes in Search Engine News, including Google and Yahoo forming an alliance for search advertising, Microsoft launching Bing, their not-quite-search engine titled an emotion engine, and Google’s continuous strive for World Domination, as well as presenting challenges for advertisers and traders in the face of the Global Financial Crisis.
The search engine market, and online economy in general will be a much different landscape at the end of 2010 with the introduction of new gadgets and search tools making information more accessible and easy to find, new innovations and increased competition.
Stay tuned with Search News for all the updates and nail biting announcements.
Welcome to 2010.