Archive for April, 2010
iPhone 4.0 and IADS
Apple announced the release of iPhone 4.0 Operating System last week, in big conference-style no less, demonstrating all of the new features the wizard gadgetry has to offer.
One of the most interesting developments to come out of the announcement is “iAds“.
iAds are online advertising featured within installed applications and web-pages. In essence, iads are to mobile phones, what adwords are to Google searches. It is presumed that developers will use iads to subsidise the supply of free applications, similar to what is already going on withing Google Android application development.
Apple CEO Steve Jobs claims that over 1 Billion ad impressions are expected in the mobile advertising space per day, and research group Gartner expect revenue from mobile advertising to tip over $1.6Billion this year alone.
Given the roaming nature of a mobile user, we expect this advertising to be even more targeted, and be more locale-specific than ever, with ads for a nearby pizza store being targeted to the user’s handset.
These are interesting times for online advertising, and the progress of monetisation of the mobile space, and particularly the success of iads is something SearchNews will be keeping a close watch on.
