Archive for the ‘Pay Per Click Marketing’ Category
Google Trends
A new tool recently launched by Google, which is very useful for Search Engine Optimisation and Advertising is a tool called Search Trends:
This tool allows you to view historical search data related to key word searches performed by internet users dating back to 2004
Search Analysis - Google Trends
Google previously had a site similar to this which displayed only select popular search terms on an annual basis, and this report is referred to as the Google zeitgeist
This new Google Trends tool was released by Google last month and contains much more information, that has presumably been gathering data since 2004, launched now to to provide historical data.
This is a fantastic tool for SEO, as it allows you to perform search engine analysis to see what your target audience is searching for, and gage the popularity of certain key words, phrases or search terms which is indicated by the number of times the phrase has been searched for.
It’s great for narrowing down region-specific search results, by Country and can even State and Territory based results in some cases.
This is the tool that search engines optimisaton specialists have been waiting for. Book mark the site today.
Yahoo offer Free Online Advertising
Yahoo have been offering a limited run of free advertising accounts for it’s search marketing network.
The offer is worth $199 and if you’re curious about trying out PPC, or even if you are putting your PPC via Google, and always wondered what Yahoo’s search network was like, now is the perfect opportunity to give it a go Free * (check the Yahoo website for conditions).
This offer has been on rotation on foxtel of an evening over the past few months, and despite supposedly ending a few weeks ago according to TV, is still available as of August 28th 2008.
The deal:
- Go to http://searchmarketing.yahoo.com.au/tv to redeem
- You cannot redeem if you are already a member of Yahoo search marketing
- Signup, and enter the promo code supplied, and you get $199.00 for free
- Follow the setup proposal assistant
The catch:
You need to pay a $99 upfront fee, so the old saying rings true:”There is no such thing as a free lunch”. Even so, this is an offer worth checking out if you’re wanting to look into setting up a Pay Per Click Campaign with Yahoo.
Presumably this is to weed out tyre kickers and the like