Archive for the ‘Search News’ Category
Happy New Year - Welcome 2010
Happy New Year, and thanks for spending 2009 with us.
2009 saw some massive changes in Search Engine News, including Google and Yahoo forming an alliance for search advertising, Microsoft launching Bing, their not-quite-search engine titled an emotion engine, and Google’s continuous strive for World Domination, as well as presenting challenges for advertisers and traders in the face of the Global Financial Crisis.
The search engine market, and online economy in general will be a much different landscape at the end of 2010 with the introduction of new gadgets and search tools making information more accessible and easy to find, new innovations and increased competition.
Stay tuned with Search News for all the updates and nail biting announcements.
Welcome to 2010.
So, it’s been a while
It’s been quiet on the Searchnews.net.au pages, but most definitely not in the world of search engine news.
We’ll be putting some juicy search engine news up shortly, but here is just a quick re-cap of what has been going on in the world of search engines:
- Google announce Chrome Operating System, First aimed at NetPCs, then other laptop/desktop and server computers
- Bing Beta, Microsofts secret search engine effort code-named Kumo goes live
- Tech stocks have been all over the place in the GFC, but seem to be gaining strength after advertising results showed an increase in online advertising confidence.
- Microsoft is again considering a buyout of Yahoo!
- Yahoo! has made some changes to it’s home page
Stay tuned to Search News for more exciting news and updates.
Happy New Year - Search News 2009
Welcome to 2009!
2008 was a tremendous year in search engine news, and having only launched 4 months ago, searchnews.net.au is sitting at a humble page rank of 1 (attained within 5 weeks), delivering articles to hundreds of new visitors each month, and being crawled by the Google Spider spider in excess of
30 times per day, proving that fresh content is a core component of increasing your visibility in the search engines.
Here is a quick recap of some of the biggest news articles from 2008, hand-picked by our staff:
Google Android is launched, a Mobile Phone Operating System
Google Creates Google Chrome, a new Web Browser from Google
Cuil, a new search engine is launched by a Google ex-pat
Microsoft attempts Yahoo Takeover
We’re sure that 2009 will be even more exciting than last year, and search news will be bringing you the latest and greatest updates related to Search Engine Companies, Online Marketing & Pay Per Click Advertising, SEO and more.
Search Advertising Increases in uncertain times
The Global economy is in a down-turn. Mega-corporations are crashing. Currencies are slumping, and everywhere you turn, there is doom-and-gloom.
Despite this decline in global economies, it seems that online advertising is increasing, in the face of potential failure.
The Australian Internet Advertising Bureau suggests that 212 million dollars have been spent on online advertising in Australia alone during the first quarter of this financial year, growing 33% from the previous year.
This is an indicator of companies desire to attract new customers as revenues erode, and consumer confidence and spending falls.
It is also a testament to the faith that many companies now have in Search Marketing as a viable mechanism to attract customers, in uncertain times when accounting for every dollar is important, and measuring your success or failure is critical.
Search Advertising offers companies that peace of mind.
It is also important to remember that whilst Pay-Per-Click advertising can deliver a measurable and almost immediate return on investment, your dollars can often be squandered on higher numbers of clicks as customers are more price sensitive, and the fierce competition who are advertising in your space and increasing the cost of your bids to increase your customers.
Search King recommends to consider a two-pronged approach to search marketing, and that is to run PPC campaigns in the short-term, and a search engine optimisation project in the longer term, which should help attract customers, whilst lowering your spend in the months and years to come.
This article is brought to you by Search King.