Archive for the ‘Uncategorized’ Category
Search News Going to ICANN
The Search Engine News team is going to the ICANN Conference in Sydney next week. We’ll post updates from the conference, so be sure to check back regularly at http://www.SearchNews.net.au/
Finance Markets and changes in Search
The recent Global Financial crisis has hit home in almost every market, and not even the Internet Giants like Google and Yahoo are immune.
Recent movement in financial markets has resulted a major reduction in advertising budgets, and seen approximately $6.7 billion wiped off projected search advertising revenue projected in 2010 according to finance analysts.
These are certainly interesting times, and it highlights the need for companies to be smarter than every before when it comes to Search Marketing to get the most from their advertising budget.
Close monitoring of Pay Per Click campaigns is needed and ongoing refinement to ensure that advertisers are minimising their cost per click, whilst maximising their return on investment, as you want to avoid as many dead clicks as possible.
It also means that companies who have been putting off their SEO Project because they prefer to see the immediate benefits and ROI may be best diverting some of their budget to result in a longer-term return with improved results in the organic SERPS, that in the long-run will assist in reducing their PPC costs, or work in concert with Pay Per Click campaigns.
This SearchNews article is brought to you by SearchKing, Experts in Search.