Is this what you paid for?
The new 2009 edition of Yellow Pages has been arriving on doorsteps of businesses and homes around the country, or in this case conveniently placed in the stair-well of SearchKing’s premises.
Are your customers fingers walking or typing?
Phone directories were once a reliable customer acquisition and search tool, and getting your listing in on time for print was crucial for businesses to be discovered by their customers.
Here at the SearchKing premises however, the new edition of Yellow Pages is nothing more than a door stop, and much like the 2008 edition of the White Pages (still sitting under the stairs after several months) will likely go unused, in favour of more modern search tools.
Listings in the Yellow pages are often in excess of $500.00 AUD, for a return that is difficult to measure, and given the non-searchable nature of the format, being significantly overlooked for Search Engines and web directories.
Would you pay $500 for your ad to be featured in an almost redundant format which poses a potential tripping hazard, or would you allocate your budget toward an online marketing or other campaign?
