Online marketing becoming mainstream
It’s not often that you hear of Online Marketing in mainstream media, however your attention is certainly caught when it’s publicised by a major newspaper.
TheAge.com.au recently published ‘the beginner’s guide to Google Adwords‘, targeted at people unfamiliar with Adwords.
The article briefly explains the importance of positioning in the SERPs, the cost of advertising, and targeting ads for your audience.
It unfortunately doesn’t go into detail of how to setup a campaign, nor the time involved and the requirement of managing and refining your ads, or how sophisticated adwords campaigns can be with Geo Targeting and use of the content network, but it is sure to pike the interests of new start-ups, and may artificially increase competitive keyterms for the short-term whilst amatuers experiment on their campaign.
