Search Engine Privacy
European privacy organisations are again pressuring Search Engines to do more to protect the privacy of their users, as the topic is brought to the fore at The Second Annual European Data Privacy Day.
According to a report from VNU Net, the major search engines have offered to lower their retention times in Europe from three to eighteen months.
Robert Beens, CEO of Dutch Search Engine Company LXQuick has commented that “Using a search engine is sharing your innermost secrets and habits, which should be safe”.
Search Engine News tends to agree with Mr Been’s comments. A lot of valuable information about user behavior is kept by the search engines, giving them an upper hand when it comes to marketing and analytics, but many people aren’t aware that when they search for information in Google or other search engines, that their information is kept in a database as a profile built around their internet habits. That is a lot of trust users are giving to the search engines, which can easily be lost if the search engines abuse their power.
LXQuick has decided to stop recording it’s visitor’s IP Address amid privacy concerns, and all details of it’s users will be deleted within 48 hours. This follows the search engine privacy leader Cuil, which has a policy of not storing logs about it’s users activity, nor storing any cookies that could identify it’s users.
Google has in the past been criticized over the length it stores it’s cookies and the community at large has had concerns over Google’s usage or potential misuse of that information, however when the three major search engines were issued subpoena’s by the US Government for information on it’s users search queries, Google was the only one that fought the subpoena to defend it’s customers information.
Google’s new browser Google Chrome also has increased privacy modes, fondly dubbed “porn mode” by some of the tech community due to it’s ability of wiping any evidence of browser history
Many countries around the globe already have in place very strict privacy laws, such in Australia and the UK, and the European Union is beginning to clamp down on it’s own privacy laws with a major emphasis on protecting personal data, it seems that so far, the search engines have complied with many requests, but one can only wonder just how hard they’ll fight to retain the data that they still have.
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