Yahoo-Microsoft-Bid-Update
In the ongoing saga of Microsoft’s continued attempts to buyout Yahoo!, Steve Balmer, CEO of Microsoft has come out publicly saying he still wants to buy Yahoo’s search company.
In a recent interview by AllThingsD with Balmer at this week’s 2009 Media Summit this week in New York, Balmer has said that Microsoft has made a significant investment in Research & Development into Search, which is something Google has clearly led the way in, but he believes Yahoo isn’t in a position to make such an investment.
Balmer believes that by combining Live Search with Yahoo’s search, the company will pool it’s resources, customers and advertisers together to add scale, and he seems to think therein lies the real value of merging the two businesses, with a goal of holding 15-20% of the search market in the next few years.
Balmer declined to comment on the new Kumo Search product, but did go on to say that search was updated at Microsoft every 9 months.
