Posts Tagged ‘Iphone’
iPhone 4.0 and IADS
Apple announced the release of iPhone 4.0 Operating System last week, in big conference-style no less, demonstrating all of the new features the wizard gadgetry has to offer.
One of the most interesting developments to come out of the announcement is “iAds“.
iAds are online advertising featured within installed applications and web-pages. In essence, iads are to mobile phones, what adwords are to Google searches. It is presumed that developers will use iads to subsidise the supply of free applications, similar to what is already going on withing Google Android application development.
Apple CEO Steve Jobs claims that over 1 Billion ad impressions are expected in the mobile advertising space per day, and research group Gartner expect revenue from mobile advertising to tip over $1.6Billion this year alone.
Given the roaming nature of a mobile user, we expect this advertising to be even more targeted, and be more locale-specific than ever, with ads for a nearby pizza store being targeted to the user’s handset.
These are interesting times for online advertising, and the progress of monetisation of the mobile space, and particularly the success of iads is something SearchNews will be keeping a close watch on.
Google Creates Mobile Platform
Google is aiming to take a slice of the Iphone market by creating it’s own software for mobile phone software platforms.
Unlike the proprietary software built by Apple for it’s custom Iphone, the Google software is to be provided for free in effort to increase adoption by mobile phone vendors on various brands of phones, and thus improve market penetration and provide an alternative to the smart and sexy apple phone accessory.
This is clearly a sign of Google’s desire to occupy the mobile space which has seen dramatic increase in usage spurred on by 3G compatible handsets and other feature rich mobile phones such as the BlackBerry and Apple Iphone which have a plethora of mobile and internet applications.
This news comes less than 2 weeks after the search giant launched it’s Google Chrome Web Browser, which aims to take a slice of the browser market on desktop computers away from the dominating Microsoft and ever popular and free Firefox web browser.
It seems Google wants their presence known wherever people are browsing or searching the internet, and whereas in the past Google was associated with search, it seems Google is now aiming to be synonymous with the web in general.
It is interesting to watch as Google’s dominance of everything web-related unfolds.