Posts Tagged ‘Live.com’
Yahoo! in Microsoft’s sites again
Microsoft still seems determined to swallow up Yahoo!, amid talks that the world’s largest software maker is waiting to strike up a deal when Yahoo! appoints a new CEO.
This news comes shortly after Microsoft snapped up a senior member of Yahoo! (Dr Qi Lu) to head up the Online Services Group.
The deal would certainly be in the interest of Yahoo! Inc shareholders, who would be devastated over the substantial write-down of their shares after they dropped 56% from a high of $USD 30.00 in February 2008, when Microsoft first made the proposition to buyout Yahoo! in effort to have a combined marketshare of approximately 30% of the search business to pose a formidable force against the dominant Google Inc.
Microsoft needs to take some drastic measures to improve it’s search business and lift it’s market share from approximately 8.5%, or risks falling by the wayside as a minor search engine with a small enthusiast following, the likes of Lycos and Altavista.
There are still rumours circulating to suggest that Microsoft is soon going to re-badge it’s Live service to the new name of “Kumo” as reported by SearchNews early last month, and a spokesperson from Microsoft revealed that Live Search “hasn’t made it (live.com) stand for something that consumers have connected to”.
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Microsoft to rename search portal Kumo
It wasn’t long ago that some of us were doing searches in “MSN”, The Microsoft Network Search portal, but that brand that was originally Microsoft’s internet division seemed to be over-used, and sometimes confusing through various re-badged portals forged out of alliances between Microsoft and media outlets such as NBC (MSNBC), Channel Nine in Australia (ninemsn) and others, and so in 2007, Microsoft made a push for live.com to be it’s new flagship brand for search.
Microsoft’s Live brand seems to have outgrown search, and is labeled to a variety of it’s services, and the search for a new name may have been underway.
A recent article found on a blog site Microsoft has reported that the name Kumo has been suggested as the new name for Microsoft’s search portal.
There have already been issues with the naming rights for kumo.com, and the name had already been filed in the US Patent and Trademark office, so it may turn out that we’ll never put searches through Kumo.
One has to wonder how many more name changes Microsoft’s lesser used search portal will undergo before they settle on the one name permanently.