Posts Tagged ‘Microsoft Search’
Yahoo-Microsoft-Bid-Update
In the ongoing saga of Microsoft’s continued attempts to buyout Yahoo!, Steve Balmer, CEO of Microsoft has come out publicly saying he still wants to buy Yahoo’s search company.
In a recent interview by AllThingsD with Balmer at this week’s 2009 Media Summit this week in New York, Balmer has said that Microsoft has made a significant investment in Research & Development into Search, which is something Google has clearly led the way in, but he believes Yahoo isn’t in a position to make such an investment.
Balmer believes that by combining Live Search with Yahoo’s search, the company will pool it’s resources, customers and advertisers together to add scale, and he seems to think therein lies the real value of merging the two businesses, with a goal of holding 15-20% of the search market in the next few years.
Balmer declined to comment on the new Kumo Search product, but did go on to say that search was updated at Microsoft every 9 months.
Microsoft to rename search portal Kumo
It wasn’t long ago that some of us were doing searches in “MSN”, The Microsoft Network Search portal, but that brand that was originally Microsoft’s internet division seemed to be over-used, and sometimes confusing through various re-badged portals forged out of alliances between Microsoft and media outlets such as NBC (MSNBC), Channel Nine in Australia (ninemsn) and others, and so in 2007, Microsoft made a push for live.com to be it’s new flagship brand for search.
Microsoft’s Live brand seems to have outgrown search, and is labeled to a variety of it’s services, and the search for a new name may have been underway.
A recent article found on a blog site Microsoft has reported that the name Kumo has been suggested as the new name for Microsoft’s search portal.
There have already been issues with the naming rights for kumo.com, and the name had already been filed in the US Patent and Trademark office, so it may turn out that we’ll never put searches through Kumo.
One has to wonder how many more name changes Microsoft’s lesser used search portal will undergo before they settle on the one name permanently.