Posts Tagged ‘Online Marketing’
iPhone 4.0 and IADS
Apple announced the release of iPhone 4.0 Operating System last week, in big conference-style no less, demonstrating all of the new features the wizard gadgetry has to offer.
One of the most interesting developments to come out of the announcement is “iAds“.
iAds are online advertising featured within installed applications and web-pages. In essence, iads are to mobile phones, what adwords are to Google searches. It is presumed that developers will use iads to subsidise the supply of free applications, similar to what is already going on withing Google Android application development.
Apple CEO Steve Jobs claims that over 1 Billion ad impressions are expected in the mobile advertising space per day, and research group Gartner expect revenue from mobile advertising to tip over $1.6Billion this year alone.
Given the roaming nature of a mobile user, we expect this advertising to be even more targeted, and be more locale-specific than ever, with ads for a nearby pizza store being targeted to the user’s handset.
These are interesting times for online advertising, and the progress of monetisation of the mobile space, and particularly the success of iads is something SearchNews will be keeping a close watch on.
Yellow Pages Advertising 2009
It’s that time of year again. The time of year where Yellow Pages turns up the advertising campaign telling us that if we miss their publishing deadline, we won’t be getting any sales leads for the next year.
This got us to thinking, who uses Yellow pages these days? The good old-fashioned phone book seems nothing more than a door-stop to many people these days, as we reported last year. Most people these days use a Google or another search engine from their computer, or another web-based search on their mobiles when looking for information, so where does this leave Yellow Pages, when even Yellow Pages Online is competing for an audience?
We leave it to our readers to decide:
Will you advertise your business in The Yellow Pages This Year?
- Yes, but I will also advertise online (50.0%, 7 Votes)
- No, I will only use online advertising (21.0%, 3 Votes)
- Yes, I will use Yellow Pages Exclusively (14.0%, 2 Votes)
- Yes, but I am only interested in Yellow Pages Online (7.0%, 1 Votes)
- No, I will not advertise at all (7.0%, 1 Votes)
Total Voters: 14
Loading ...Voting is now closed. Thanks to all who submitted.
Another Insurer Mis-using Google’s Trademark
Earlier we brought you news of an Australian Insurance company; budget direct mis-using Google’s trademark in it’s advertising. The ad is still on air, but the audio has been replaced and the reference to “Google” was removed shortly after.
Now it seems another insurance company is using Google in it’s advertising, Allianz, with the term “Just Google Allianz”, and also featured a screenshot of the Google homepage being used to type in the name “allianz”.
I’m sure that Google’s lawyers will be on the case once again, but what is becoming increasingly frustrating with these advertising campaigns, apart from annoying Google’s IP lawyers; is they do little to educate their audience or raise awareness of their brand and website name.
Promotion of a website and educating the audience can have many benefits, least of which would save the advertiser money, as they remove the search engine from the equation, where there is a high chance the user will see competing websites or adverts, resulting in a lost customer.
Even if Alliance were to have the user click on their ad, the cost of that click could be as much as $3.00.
Had the advertisement said “log on to www.allianz.com.au” they would be re-enforcing the website name, and encouraging users to enter a website URL, rather than relying exclusively on a search engine to reference or find information, which is creating a generation of lazy internet users.
One of the key rules of Online Marketing is to present your customer with the right information in the shortest possible time to help them make an informed decision and then get on with what they were doing. Adding a search engine in the process of delivering that information, when you’ve already run a TV ad campaign might not be the best way of achieving that end.
Online marketing becoming mainstream
It’s not often that you hear of Online Marketing in mainstream media, however your attention is certainly caught when it’s publicised by a major newspaper.
TheAge.com.au recently published ‘the beginner’s guide to Google Adwords‘, targeted at people unfamiliar with Adwords.
The article briefly explains the importance of positioning in the SERPs, the cost of advertising, and targeting ads for your audience.
It unfortunately doesn’t go into detail of how to setup a campaign, nor the time involved and the requirement of managing and refining your ads, or how sophisticated adwords campaigns can be with Geo Targeting and use of the content network, but it is sure to pike the interests of new start-ups, and may artificially increase competitive keyterms for the short-term whilst amatuers experiment on their campaign.