Posts Tagged ‘Search Engine News’
Yahoo! in Microsoft’s sites again
Microsoft still seems determined to swallow up Yahoo!, amid talks that the world’s largest software maker is waiting to strike up a deal when Yahoo! appoints a new CEO.
This news comes shortly after Microsoft snapped up a senior member of Yahoo! (Dr Qi Lu) to head up the Online Services Group.
The deal would certainly be in the interest of Yahoo! Inc shareholders, who would be devastated over the substantial write-down of their shares after they dropped 56% from a high of $USD 30.00 in February 2008, when Microsoft first made the proposition to buyout Yahoo! in effort to have a combined marketshare of approximately 30% of the search business to pose a formidable force against the dominant Google Inc.
Microsoft needs to take some drastic measures to improve it’s search business and lift it’s market share from approximately 8.5%, or risks falling by the wayside as a minor search engine with a small enthusiast following, the likes of Lycos and Altavista.
There are still rumours circulating to suggest that Microsoft is soon going to re-badge it’s Live service to the new name of “Kumo” as reported by SearchNews early last month, and a spokesperson from Microsoft revealed that Live Search “hasn’t made it (live.com) stand for something that consumers have connected to”.
This Search Engine News Article brought to you by SearchKing.
Happy New Year - Search News 2009
Welcome to 2009!
2008 was a tremendous year in search engine news, and having only launched 4 months ago, searchnews.net.au is sitting at a humble page rank of 1 (attained within 5 weeks), delivering articles to hundreds of new visitors each month, and being crawled by the Google Spider spider in excess of
30 times per day, proving that fresh content is a core component of increasing your visibility in the search engines.
Here is a quick recap of some of the biggest news articles from 2008, hand-picked by our staff:
Google Android is launched, a Mobile Phone Operating System
Google Creates Google Chrome, a new Web Browser from Google
Cuil, a new search engine is launched by a Google ex-pat
Microsoft attempts Yahoo Takeover
We’re sure that 2009 will be even more exciting than last year, and search news will be bringing you the latest and greatest updates related to Search Engine Companies, Online Marketing & Pay Per Click Advertising, SEO and more.
Search Advertising Increases in uncertain times
The Global economy is in a down-turn. Mega-corporations are crashing. Currencies are slumping, and everywhere you turn, there is doom-and-gloom.
Despite this decline in global economies, it seems that online advertising is increasing, in the face of potential failure.
The Australian Internet Advertising Bureau suggests that 212 million dollars have been spent on online advertising in Australia alone during the first quarter of this financial year, growing 33% from the previous year.
This is an indicator of companies desire to attract new customers as revenues erode, and consumer confidence and spending falls.
It is also a testament to the faith that many companies now have in Search Marketing as a viable mechanism to attract customers, in uncertain times when accounting for every dollar is important, and measuring your success or failure is critical.
Search Advertising offers companies that peace of mind.
It is also important to remember that whilst Pay-Per-Click advertising can deliver a measurable and almost immediate return on investment, your dollars can often be squandered on higher numbers of clicks as customers are more price sensitive, and the fierce competition who are advertising in your space and increasing the cost of your bids to increase your customers.
Search King recommends to consider a two-pronged approach to search marketing, and that is to run PPC campaigns in the short-term, and a search engine optimisation project in the longer term, which should help attract customers, whilst lowering your spend in the months and years to come.
This article is brought to you by Search King.
Finance Markets and changes in Search
The recent Global Financial crisis has hit home in almost every market, and not even the Internet Giants like Google and Yahoo are immune.
Recent movement in financial markets has resulted a major reduction in advertising budgets, and seen approximately $6.7 billion wiped off projected search advertising revenue projected in 2010 according to finance analysts.
These are certainly interesting times, and it highlights the need for companies to be smarter than every before when it comes to Search Marketing to get the most from their advertising budget.
Close monitoring of Pay Per Click campaigns is needed and ongoing refinement to ensure that advertisers are minimising their cost per click, whilst maximising their return on investment, as you want to avoid as many dead clicks as possible.
It also means that companies who have been putting off their SEO Project because they prefer to see the immediate benefits and ROI may be best diverting some of their budget to result in a longer-term return with improved results in the organic SERPS, that in the long-run will assist in reducing their PPC costs, or work in concert with Pay Per Click campaigns.
This SearchNews article is brought to you by SearchKing, Experts in Search.