Posts Tagged ‘Traffic Analysis’
StumbleUpon
Recently, we were reviewing the website usage logs of a newly registered website, and had found that within 4 days, there had been an amazing 700 unique visitors and over 2000 hits to the site.
This is a phenomenal number of hits for such a new website with little to no exposure, and so we began to investigate just where this traffic was coming from.
Our analysis found that most of the traffic was being referred from a website called StumbleUpon. StumbleUpon is a community-driven website that rates other webpages.
The concept is that you can use stumbleupon to find random internet pages and rate them. It compares your past ratings to that of “like minded people” who have similar usage trends to yourself to present you a page that you are likely to be interested in.
It also allows you to add and rate random pages which you quite literally stumble upon into the “stumbleupon” directory to be presented to “other like minded users”.
This has a few advantages over search results presented by SERPS, as each site is quality-rated by real humans, rather than being presented with a search result displayed by a search engine whose results may be manipulated.
This is an interesting website, and it demonstrates the power of social networking and other community driven websites that are capable of generating traffic, and also highlights that boosting traffic through search engine advertising and search engine optimisation needn’t be your exclusive focus for your online marketing strategy.
Check out stumbleupon.com or add the toolbar to your browser (support for firefox and internet explorer).
