Search Engine News

Introducing Google Chrome

A new web browser from Google

Google, the world’s most popular search engine has this week launched a new web browser.

It is called Google Chrome, and it aims to take a slice of the browser market away from Microsoft in the same way that Mozilla has done in recent years with it’s free and open source browser Firefox.

Google Chrome features most of the features you’d expect to see in a web browser, such as tabbed browsing, bookmarks and other mandatory gadgets, but at it’s core, Google Chrome has one thing the others don’t:

“One Box for Everything”
This is what Google Chrome is centered on, and it is basically a URL/Address bar and search box all in one.

Google Chrome

In the past, some of us web-savvy folk have scoffed at less experienced users who type a URL or web address into a search engine’s search box, or entering key words in a search box, yet it seems Google has discovered that the majority of it’s users aren’t

Google Chromes “one box for everything” feature predicts the words you’re typing, and immediately starts presenting URLs of actual websites that you’ve visited in the past, or search results related to your keywords that are indexed in Google, and even presents related pages to those you’re searching for. This new feature alone has the potential to change how users interact with web browsers and search engines.

Google Chrome comes at an interesting time when the Search Giant has threats from new competing search engines such as CUIL, who are offering a different search experience with supposedly more results, as well as Microsoft’s recent update to Internet Explorer which has a new privacy feature dubbed “porn mode”.

Google Chrome’s response to the new Microsoft feature is “incognito mode” which stores cookies and session data in a temporary cache and removes all traces of form data, cookies and pages visited when you’re done using it.

At a time when Microsoft had finally received some new attention and perhaps respect for the feature, Google has stolen it’s spotlight and positioned their browser at a perfect time when many people are ready to download browser updates.

Google certainly seems one of the most capable companies in the world to adapt to change and react to it’s competitors whilst leading the way in innovation, which goes a long way to demonstrating their abilities as a software company.

Changes, Questions, Uncertainty

When they already rule the world in web search, video streaming (youtube), and many other mediums, it begs the question, “when does google stop”?

There has been speculation in recent times that Google was preparing it’s own operating system based on Google, and perhaps google chrome is one step closer to that dream, however given that an operating system is less important in this web 2.0 world where feature rich applications are run on a web via a browser regardless of your platfrom, and the rising interest in SaaS (software as a service), Google is positioning itself to gain yet more of it’s competitors ground.

SearchKing has been often critical of browser plugins such as Adobe Flash being used to stream video on youtube as a hack. Google’s ability to obtain a large portion of the browser market could see the search engine/browser change the trends and introduce new browser plugins in favour of it’s massive content networks eliminating licensing fees and changing the way we interact wiht the web.

This is certainly a very interesting time for the internet and for Google.

What does this mean for Google? It means that it can promote Google Chrome as a superior browser using it’s target audience on it’s search engine. It also means they can use the browser to present results it favours from it’s own networks such as Youtube and Google maps. It certainly creates a much more feature rich experience for the user, but poses certain speculative questions about privacy and other concerns over google approaching a monopoly. The browser certainly will certainly further contribute in bolstering it’s own search network and securing it’s advertising space.

What does the introduction of Google Chrome mean for the for the future of firefox? It will probably die off or emulate many of the features in Google Chrome, or be amalgamated and swallowed up by google.

What does this mean for Microsoft? They need to get creative and innovative, they need to set new trends and benchmarks and stay a few steps ahead of the competition. They will probably set their lawyers out to find ways to pick at the new browser.

What does this mean for SEO? It means that google’s browser has the potential to change the way people search for information and how it is presented, and therefore SEO Specialist had best invest a lot of time researching the new browser and changes in the search engine if they’re able to deliver relevant results to their target audience.

Checkout Google Chrome Beta for Windows today: http://www.google.com/chrome/

Like all things Google, it first comes out in Beta mode, and the new software is available to download now for Windows (sorry mac and linux users).

This article is brought to you by Search King.

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