Posts Tagged ‘Yahoo’
Yahoo! Site Explorer expecting updates?
Yahoo! Site Explorer is currently down for maintenance. We suspect this could be a sign of new features being made available.
Yahoo’s site explorer is a great Search Engine Optimisation Tool to analyse traffic sources such as back-links to your site, and also the pages on your website that Yahoo! indexes.
We suspect this maintenance downtime has been planned by Yahoo! in anticipation of new updates being implemented.
We’ll be excited to see more handy search analytics tools and reporting functions made available from Yahoo, and we’ll keep you posted with any updates.
Former Yahoo Marketer Joins MSN
Scott Moore has Joined Microsoft’s search business as the U.S Executive Producer, responsible for MSNBC.com and Microsoft’s related Search Engine websites.
Scott was previously head of Yahoo!s search marketing business, and has re-joined Microsoft after four years working in Yahoo’s Media Division and begins his new role in March 2009.
Interestingly enough Moore is filling a role at Microsoft which was previously held by Jeff Dossett, and in a switch of roles, Dossett now fills Moore’s old shoes at Yahoo.
The Search Engine Business seems to be a very fluid and incestuous market, and the influences that both Dossett and Moore make in each of their roles have potential to do great things for Yahoo and MSN’s media divisions.
Scott has a background in Search Engine Marketing and will now be responsible for Microsoft’s content and programming strategy. Prior to his four years at Yahoo, Scott was at Microsoft for 10 years between 1995 - 2005, so he is rejoining the Microsoft flock, and is amongst many other key employees within Yahoo who have recently made the move to Microsoft.
Yahoo! in Microsoft’s sites again
Microsoft still seems determined to swallow up Yahoo!, amid talks that the world’s largest software maker is waiting to strike up a deal when Yahoo! appoints a new CEO.
This news comes shortly after Microsoft snapped up a senior member of Yahoo! (Dr Qi Lu) to head up the Online Services Group.
The deal would certainly be in the interest of Yahoo! Inc shareholders, who would be devastated over the substantial write-down of their shares after they dropped 56% from a high of $USD 30.00 in February 2008, when Microsoft first made the proposition to buyout Yahoo! in effort to have a combined marketshare of approximately 30% of the search business to pose a formidable force against the dominant Google Inc.
Microsoft needs to take some drastic measures to improve it’s search business and lift it’s market share from approximately 8.5%, or risks falling by the wayside as a minor search engine with a small enthusiast following, the likes of Lycos and Altavista.
There are still rumours circulating to suggest that Microsoft is soon going to re-badge it’s Live service to the new name of “Kumo” as reported by SearchNews early last month, and a spokesperson from Microsoft revealed that Live Search “hasn’t made it (live.com) stand for something that consumers have connected to”.
This Search Engine News Article brought to you by SearchKing.
Microsoft trying to buy Yahoo! - again?
Talks re-emerged yesterday about a potential buy-out of Yahoo!’s Search business by Microsoft.
The London Sunday times reported that Microsoft was once again in talks to buy out the division of Yahoo! for $ US20 Billion, a much lower bid than previous bids of $47.5 Billion, which were withdrawn after Jerry Yang (then-CEO of Yahoo Inc) rejected the offer.
Representatives of both Microsoft and Yahoo! declined to comment, however a recent blog quoting high-ranking Yahoo executives suggest that the bid is just a rumour, and there are no discussions.
Microsoft CEO Steve Ballmer confirmed there was no current discussions on the buy-out, but was still open to talks about buying the business out, and a large investor of Yahoo!, Carl Ichan who owns over 5% share of the company is pushing for the merger since Jerry Yang was removed from the Yahoo! executive team.
These are interesting times for Yahoo! and Microsoft, and there still remains a very real possibility that the two companies could merge in effort to build strength against the world’s leading search engine, Google.
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