Posts Tagged ‘Yellow Pages’
Yellow Pages Advertising 2009
It’s that time of year again. The time of year where Yellow Pages turns up the advertising campaign telling us that if we miss their publishing deadline, we won’t be getting any sales leads for the next year.
This got us to thinking, who uses Yellow pages these days? The good old-fashioned phone book seems nothing more than a door-stop to many people these days, as we reported last year. Most people these days use a Google or another search engine from their computer, or another web-based search on their mobiles when looking for information, so where does this leave Yellow Pages, when even Yellow Pages Online is competing for an audience?
We leave it to our readers to decide:
Will you advertise your business in The Yellow Pages This Year?
- Yes, but I will also advertise online (50.0%, 7 Votes)
- No, I will only use online advertising (21.0%, 3 Votes)
- Yes, I will use Yellow Pages Exclusively (14.0%, 2 Votes)
- Yes, but I am only interested in Yellow Pages Online (7.0%, 1 Votes)
- No, I will not advertise at all (7.0%, 1 Votes)
Total Voters: 14
Loading ...Voting is now closed. Thanks to all who submitted.
Is this what you paid for?
The new 2009 edition of Yellow Pages has been arriving on doorsteps of businesses and homes around the country, or in this case conveniently placed in the stair-well of SearchKing’s premises.
Are your customers fingers walking or typing?
Phone directories were once a reliable customer acquisition and search tool, and getting your listing in on time for print was crucial for businesses to be discovered by their customers.
Here at the SearchKing premises however, the new edition of Yellow Pages is nothing more than a door stop, and much like the 2008 edition of the White Pages (still sitting under the stairs after several months) will likely go unused, in favour of more modern search tools.
Listings in the Yellow pages are often in excess of $500.00 AUD, for a return that is difficult to measure, and given the non-searchable nature of the format, being significantly overlooked for Search Engines and web directories.
Would you pay $500 for your ad to be featured in an almost redundant format which poses a potential tripping hazard, or would you allocate your budget toward an online marketing or other campaign?